Sunday, August 25, 2013

Technology and its importance in marketing your business

In recent decades the personal computer has become an essential element in almost every home. We have come to depend in many aspects of our lives to communicate with friends and family to perform better in our work or school. E 'became part of our lives, and many of us do not even imagine how our lives would be without it.

The Internet has become an integral part of our daily lives. Books, encyclopedias, and in some cases even the newspapers have been gradually replaced by the Internet. They call it 'information superhighway' and we count on it to find the answers to our questions, to find interesting information, to share our knowledge and benefit from someone else turn their knowledge, to meet new people (often far ). Internet has made the world a smaller place, because now it is easier to talk to people from one end of the earth to the other.

The world is changing. Things are not the same were 10 or even 5 years ago. This is something you have to see and enjoy all the activities you just as you do in your daily life.

Large companies have the advantage of big budgets and plan their marketing strategies based on that. They build massive campaigns to get their message out to as many people as possible. Buy television commercials in prime time, buy a half-page or full page newspaper ads, radio stuff airwaves with their commercials, billboards rent just to advertise one of their products. It is, on the other hand, do not have this luxury because they do not have the money so requires. But they are not totally defenseless, do we have a great advantage: the changes that the world is experiencing.

As I said, we have come to rely on the Internet for many of our activities. Internet usage in North America dress 125.6% over the last seven years. It is estimated that over 301,139,947 people, 215,088,545 are Internet users (2007 estimates). It 'a penetration of 71.4%.

The widespread use of the Internet has made it a little expensive but very useful resource for your marketing goals. Email marketing, special offers, seasonal promotions, marketing, media, and all this only cost a fraction of what the cost of their offline counterparts. Most of the time all you need to invest is time.