Getting more views for your video on YouTube isn't easy. There are
around half a billion videos competing with yours. But so long as you're not
trying to come up number one for a one or two word phrase, it's pretty much the
same as regular SEO.
The title is very important
This applies to
YouTube just as much as it does to regular SEO for other pages.
The title of
the video gives potential viewers the best idea of what's in the video
itself.
And you'll know from the searches that you make on the site, you
skim the titles as well as the video thumbnails to decide which one to click on
- often not the first in the results, especially if they're flagged as being
adverts.
Without spamming the title, check that your keyword phrase is in
the title. Ideally in the same word order as you're hoping people will be
searching in. If you need to use punctuation so that the word order makes sense,
that's fine as it's mostly ignored by the search algorithm and will be treated
as natural by any humans seeing it.
It's also worth making sure that your
title is in Title Case with the first letter word of each letter
capitalised.
That's a simple tweak but one that's well worth
doing.
Check the thumbnail image
Unless you over-ride the decision,
the thumbnail image is chosen by YouTube from the three options it gives you
that it takes as snapshots.
You can click on any one of these three and
it's worth choosing the one that has most impact.
If you have enough
privileges on your channel you can also upload your own thumbnail instead of one
of the images automatically chosen by YouTube.
This can be a snapshot at
a different point in the video or even an image that's not from the video itself
if you feel that is more appropriate. Although naturally you should be cautious
to make sure that it's still related to the content of the video.
Check
the description
Video descriptions are indexed by YouTube and
Google.
They're also regularly read by real people despite the best
efforts of YouTube to hide or truncate them. Think how many times you've clicked
the "more" button to find out what else is in the video description.
If
you'd be disappointed at the description for your video if you clicked on it
then it's time to modify the description.
The length of the description
is up to you but if you're aiming to be found on Google as well as YouTube, it's
worth putting in between 200 and 500 words in the box.
There's space for
more words if you find yourself in the flow of writing.
And remember to
include a link back to your site in the description so that people can find what
you were talking about in the video.
If it's appropriate - for instance
if you've got bullet points for the different parts of your video - then put in
a few time stamps in your description (simple numbers, with minutes separated
from seconds by a colon). YouTube will translate these into clickable links to
the appropriate place in your video.
If you need more comprehensive explanation about Videos you can go to www.fasteasyvideos.com
